Spotlight Digital Display Ads
Designing and displaying digital ads on major websites is a highly effective way to promote your business, product or service to a large audience. CNN, Fox News, the History Channel, the Weather Channel, ESPN, and ABC are some of the major websites that provide excellent opportunities for businesses to showcase their offerings. By utilizing demographic targeting, businesses can increase the effectiveness of their ads by reaching specific demographics based on age, location, gender, and interests. For example, we can display ads on these major websites to promote a gardening tool to women, age 40-60, that live in Florida and enjoy gardening. When the ads are clicked, the visitor is directed to a web page that offers more information about the product, images of it, and a button to purchase it.
Digital ads on major websites can provide businesses with vast reach, advanced targeting options, and engaging ad formats. This strategy can help improve brand awareness and credibility, positioning businesses as leaders in their industry. By associating their brand with reputable and established websites, businesses can build trust with their target audience and gain a competitive edge.
If you desire to promote your business, product, or service, designing and displaying digital ads on major websites with demographic targeting can be an effective strategy. This approach can help you reach your target audience more effectively, increase engagement, and drive results. By utilizing digital ads on major websites, businesses can increase their online visibility, generate leads, and boost sales.
For a free consultation on this powerful marketing technology, please schedule a free consultation with our team by filling out the form to the right.
Reach out to us to discuss Spotlight Ads
What ads will be displayed?
Are you ready to skyrocket your company's exposure and reach new heights in digital advertising? Look no further! Our powerful ad set, consisting of four eye-catching banner ads, is designed to deliver exceptional results for our clients. This curated collection will showcase your brand in a visually appealing and engaging manner across various platforms, driving potential customers to take action.
Ad Size 1: 160x600 – The "Slim Skyscraper"
Our first ad size, the "Slim Skyscraper," effortlessly integrates with the sidebars of your audience's favorite websites. With a tall and narrow structure, this ad size makes a bold statement, offering an impressive vertical showcase for your brand. From attention-grabbing headlines to stunning imagery, the 160x600 banner ad will ensure your company stands tall amidst the competition.
Ad Size 2: 300x250 – The "Compact Powerhouse"
Don't be fooled by its compact dimensions! The 300x250 banner ad, or the "Compact Powerhouse," is designed to deliver maximum impact within a small space. Often placed within content, it offers a seamless and engaging way to showcase your brand while users are browsing. This ad size is perfect for highlighting your company's unique selling points, accompanied by enticing visuals and a clear call-to-action.
Ad Size 3: 320x50 – The "Mobile Marvel"
Welcome to the future of mobile advertising with the 320x50 banner ad, also known as the "Mobile Marvel." Specifically designed for smartphones and mobile devices, this ad format brings your brand to the forefront of the mobile browsing experience. With a sleek and minimal design, the "Mobile Marvel" ensures your company's message resonates with on-the-go users, driving them to explore your products and services further.
Ad Size 4: 728x90 – The "Panoramic Leaderboard"
Last but not least, the 728x90 banner ad, also known as the "Panoramic Leaderboard," reigns supreme in the digital advertising landscape. Positioned at the top of web pages, this ad size demands attention, offering a widescreen stage to showcase your brand. With ample space for engaging visuals and powerful messaging, the "Panoramic Leaderboard" will leave a lasting impression on your target audience.
Below are some of our campaigns that have been extremely successful in bringing brand awareness and traffic to websites or getting exposure for political campaigns.
These terms can be a bit confusing, here is a detailed breakdown of what these terms mean:
"Impressions" are the number of times an ad is displayed on screen to a viewer.
"Clicks" are the number of times an ad is clicked.
"Click Through" is the number of clicks divided by the number of impressions. 0.06% is considered 'industry average,' so any numbers higher than that are considered above the industry average.
2022 Political candidate running for office. Advertisements were showcased for a full month targeting a diverse audience of individuals aged 18 and above, male and female, who reside within the boundaries of the designated voting district
Local non-profit organization raising awareness of their upcoming fundraiser event. Ads were displayed for one month to people age 40+, male and female, politically conservative, and live in the county where the organization is based.
Local medical doctor raising awareness of the services offered. Ads are continually displayed; these statistics show 14 weeks of results. Ads are displayed to people age 40+, male and female, who live in the county where the medical office is based.
Local real estate brokerage raising awareness of their company. Ads displayed for one month to people age 40+, male & female, who live in the area where they provide real estate services.
Over a two-week period, a political candidate's campaign aimed at reaching voting-age individuals within their running district for representation.
Two week campaign for a political candidate that was targeting voting age people in the district in which the represenative was running for representation.
One month campaign for a political candidate targeting the voting district in which the candidate was running for office.
Two months of internal ads ran for PD/GO Digital Marketing targeting local businesses in areas surrounding Vero Beach, Fl
Local ballet studio that ran a one month campaign targeting mothers with young daughters in the areas surrounding the studio.
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